Dam Square Souvenirs



We at Dam Square Souvenirs would like to welcome you to our website.

Since 1996 we have offered to tourists from all over the world the biggest collection of

Dutch souvenirs, and in doing so have built a reputation amongst them as a place to visit.

We are situated en-route to the red light district. You cannot miss the store as outside our

door we have a giant yellow clog, where tourists often stop to have their photograph taken.

In 2007 we doubled the size of the shop and established a completely new shopping

experience. The life-sized cows hanging from the ceiling caused, and continue to cause,

quite a sensation. This ceiling has become one of the most photographed sites in Dam

Square. We named this part of the shop 100% HOLLAND, offering you souvenirs that are

related to all things Dutch.


At Dam Square Souvenirs we offer you the largest collection of traditional Dutch souvenirs.
We specialize in wooden shoes. The whole ceiling is covered with them. Our customers
enjoy the cavernous effect created by the clogs hanging there. We also carry Royal Delft
Blue ceramics, t-shirts, tulips, magnets, beer steins, and Christmas items all year round. We
keep our collection up-to-date with the newest souvenirs. So come and visit us to take your
best memories home




At 100% HOLLAND you experience the Netherlands in a modern way. Here you will find the
latest collection of souvenirs and gifts like t-shirts, bags, umbrellas, I Amsterdam items, and
jewelry. We are proud to be able to offer our clients a variety of Miffy related products from
the world acclaimed children’s designer Dick Bruna. We also carry a range of items related
to the great Dutch Masters: Rembrandt, Vermeer, and Van Gogh. Beneath the Fresian cows,
hanging upside down from the ceiling, you have a surreal yet relaxed shopping experience
in our modern store. We are looking forward to welcoming you there